Awais Arshad · awaisarshad.com

I build reliable systems, clean delivery paths, and integrations that hold up under real operational pressure.

Ten years of this. Based in the Netherlands now, mostly working in .NET, Azure, and the harder parts of enterprise integration - the messaging layers, the third-party glue, the bits where reliability really matters.

What I care about most is making delivery feel less painful. That usually means better observability, cleaner architecture, and staying close enough to the product that technical choices age well.

Right now at Independer, working on service modernisation and reliability engineering for the insurance domain.

Experience

A few things I'm proud of

Coolblue Cut delivery-cost API latency by 90% — from 22ms down to 3ms — through query optimisation and distributed caching.
TransCore Raised OCR text-recognition accuracy by 70% by replacing the legacy integration with a purpose-built solution.
ME Services Led the Azure DevOps rollout that reduced team lead time by 20% and lifted overall productivity by 35%.

How I think about the work

Make the next engineer's job easier, not harder.

Observability is part of the feature, not an afterthought.

Product context belongs inside technical decisions.

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